TruNude™ project video thumbnail

As more and more brands step up to deliver nude garments in a wider range of skin tones, one aspiring company has a plan that’s a little more personal.

TruNude, a lingerie brand currently seeking backers on Kickstarter, claims it can match its bras perfectly to your specific skin tone using its own patented color-matching technology.

Here’s how it works: Using the TruNude app, customers take a selfie which generates a personal color code. They then enter the code, along with their measurements, in the app. The customer can alternatively choose from a set of swatches that, according to the brand’s site, “contains the most popular color matches from our prototyping process and contains a range of over and under tones.”

Founder Danai Pointer wrote on the site that the idea arose after “a discouraging bridesmaid experience,” and told The Huffington Post she hopes TruNude will help “celebrate our individuality” and “help women to feel amazing about our bodies.”

[source;huffingtonpost]