The selection by the Pakistan Cricket Board to ship four one of a kind men and women to England to paintings because the media managers of the countrywide crew has brought about criticism and raised questions over the economic and administrative affairs of the board.
After looking to rope in foreign media specialists to work with the country wide team on their and 1/2 months excursion of britain, the PCB has now determined to ship four employees of its media branch at one-of-a-kind instances to paintings as media managers in England.
This was confirmed in a press launch of the england and Wales Cricket Board to inform the English media about the plans of the Pakistan crew.
A PCB legitimate instructed PTI that the choice to have 4 special media managers was taken because the excursion become a long one and the board additionally wanted to offer operating publicity to their media personnel.
“loads is being made off the expenses worried in sending the 4 people to England for specific degrees of the tour. but the board will not incur that many costs but the enjoy they advantage might be precious for destiny assignments,” the reliable said.
in step with info, Agha Akbar will be the media manager for the first test observed by using Reza Rashid who will remain in England for remaining a part of check collection even as from August 2 to September 6 the media manager responsibilities could be shared by using Aun Ali and the pinnacle of the media branch, Amjad Bhatti.
An insider in the board said that the choice to send four one of a kind media managers turned into most effective taken because of an internal tussle for strength in the PCB media control.
“Agha Akbar is GM media at the same time as Amjad Bhatti is Director media while Reza and Aun paintings as managers. the primary tussle for electricity is between Akbar and Bhatti inflicting complications for the board as both have their supporters inside the PCB who’re backing them,” the supply said.
“So essentially it is a case of appeasing every body,” he brought.
The PCB is waiting for a adversarial reception from the English media on the excursion due to the spot-fixing scandal that happened whilst Pakistan closing toured England for a full test series in 2010.
As a end result they have laid brilliant emphasis on media handling inside the coming collection.
