These are so not your average, celeb endorsed, Instagram marketed, sugary, gummy bear vitamins (sorry, Khloe Kardashian).

In a perfect world, we’d all live farm to fork lives, and receive all of the vitamins and nutrition we need from the food we eat. But alas, in a city where eating out is the highlight of your day, and everyone’s far too busy to carefully craft the perfect diet, we could all use a little help.

Up until now, the supplement market has been a mystical, misleading place. Looking at the labels of the top 100 supplements in the country, only 37% of ingredients were identifiably natural, with 34% of ingredients being synthetic, and 29% unable to be identified as either natural or synthetic (since companies are not required to specify).

But new kid on the block Well Told Health is a different situation altogether. Certified organic, non-synthetic, non-GMO, uniquely blended, whole food Health Boosters crafted in small batches and put into perfectly photogenic little bottles.

Oh, and no fillers, no isolates, is gluten-free, soy-free and vegan.

In anticipation of a busy workday (or a long night out…), there’s the Energy Booster. For help getting a better night’s sleep, there’s the Relaxation Booster. The Antioxidant Booster, Vitamin D Booster, Tumeric Booster, basically a booster for everything.

In a wonderfully transparent fashion, the short list of totally recognizable ingredients is right on the front of the label. And with 1% of all sales donated to non-profit organizations that provide fresh fruit and vegetables to families in “food deserts,” it’s also got some good karma thrown in there as well.