Huda Kattan of Huda Beauty is on a mission toward global beauty domination. With a casual 41.1 million Instagram followers, a wildly successful makeup line, and a chic fragrance brand called Kayali, Kattan has now set her sights on skin care as the next big thing in beauty. Her new brand, dubbed Wishful, launched today with one product: the Yo Glow Enzyme Scrub. More products will be launching throughout 2020.
“I can’t wait to share the product that has completely re-texturized my skin, helped with acne scars, reduced my pores and made my skin sooo smooth and soft,” Kattan wrote on Instagram. That product is the Wishful Yo Glow Enzyme Scrub, a Korean-made gentle scrub that uses the exfoliating and brightening powers of AHAs, BHAs, and fruit enzymes. Smear the milky formula all over your skin at night after cleansing, then rinse again. Start with just two or three nights a week to see how your skin tolerates the level of exfoliation.
Kattan had been teasing the launch of a skin product for a while, but most fans thought the brand would be called Huda Skin. The name Wishful was intentional. The brand isn’t about Kattan (though she’s the founder and face). The brand is about getting your individualized idea of perfect, dreamy skin. Wishful boldly promises to use no filters, makeup, or photoshop in their campaigns.
The Yo Glow Enzyme Scrub is not only easy-to-use, but it’s incredibly effective. After all, when your skin is smooth, bright, and—your makeup applies better and lasts longer. Launching a skin care line aimed at makeup enthusiasts is a natural next step for Kattan, who has been open about her own skin issues in the past. Battling acne and dark spots, Kattan has showed off a dramatic skin transformation using the Wishful scrub.
The Wishful Yo Glow Enzyme Scrub is available now on ShopHudaBeauty.com for $39 a tube. If you can wait, it will be available at Sephora stores later this month.