Well-chosen cosmetics can work to highlight your chic style, plus flatter your features and instill you with you a sense of confidence. But if you’re sticking to application techniques that you learned in your 20s, or alternatively, trying every new trend that comes down the runway – you could be adding years to your age. That’s because, as you mature, tips and tricks that worked in your youth can amplify fine lines, wrinkles and age spots. But knowing which trends to try and which ones to stay away from can be a tricky endeavor. Fortunately, you can use the expert-approved advice included here to cleverly disguise imperfections, while giving the illusion of natural lift – and you’ll be guaranteed a fresh, youthful appearance that you can feel confident about showing to the world.
The do’s and don’ts
Every cosmetics routine requires careful consideration, but as you mature, it becomes even more important that you follow a prescribed set of techniques. Here, you can learn which methods accentuate imperfections, and which ones will restore your youthful glow. Read on to get professional tips and tricks for the top do’s and don’ts of an anti-aging beauty regimen.
- Beauty blunder #1: Heavy foundation. From dark under eye circles to age spots, you might feel like you have a lot to cover up – but a thick foundation will only work to highlight these imperfections. “Heavy makeup is a one-way ticket to looking older than you actually are,” Chrisanne Davis, makeup artist, tellsAllure. Instead, opt for an ultra-hydrating, skin perfecting formula that touts anti-aging properties, such as Juice Beauty Stem Cellular CC Cream in Natural Glow. Formulated to reduce the appearance of fine lines and wrinkles, improve elasticity, plus protect from the sun’s harsh rays, this multi-tasking cream delivers the appearance of a naturally flawless complexion, every time. On the quest to appear more youthful, “the more skin you can see, the better,” Sandy Linter, makeup artist, emphasizes toAllure.
- Beauty blunder #2: Caked-on concealer. Although “concealer can be your best friend when covering blemishes,” Mathew Nigara, New York City artist, tells Prevention, using the same concealer to disguise dark under eye circles can create conspicuous half-moons. This is because the thick consistency required to blend away blemishes is too sticky for delicate, under eye skin, and acts to highlight fine lines and wrinkles. Instead, opt for a sheer formula specifically designed for use under the eyes, such as Perricone MD No Concealer Concealer, which brightens, illuminates and hydrates, so dark circles are less visible over time. Apply the color with a brush. “The brush distributes the color more evenly,” says Linter.
- Beauty blunder #3: The wrong shade of blush. Applied correctly and in the right shade, blush can add a youthful glow to your complexion. But hues that lack vitality can wash you out, while shades that are too dark can sit on the top of your skin. “Ditch dusty browns and roses and go for a cream formula in a floral shade,” Carmindy, host and makeup artist for TLC’s What Not To Wear, tells Prevention. Simple to blend, creams can infuse mature skin with much-needed moisture. Try Butter LONDON Cheeky Cream Blush in Pistol Pink, which touts an ultra-silky formula and sheer, buildable coverage. To lift your features, Ellerecommends starting your application at the height of your cheek’s apple, and blending upward.
- Beauty blunder #4: Dark lipstick. As you mature, your lips naturally lose volume, leading to a less than full look. Avoid further minimizing their appearance, by forgoing the use of dark hues. Instead, opt for sheer shades, in colors such as coral or hibiscus. “For lips that look juicy, wear vibrant lip glosses and lipsticks,” says Nigara. Try RMS Beauty Lip Shine in Sacred, which is the perfect, innocent red with a gentle hint of pink. Formulated with nutrient-rich moringa oil, plus vitamin A and C, this highly emollient gloss will hydrate your lips – leaving your pout soft, supple and more voluminous.
- Beauty blunder #5: Lining just your lower lid. “So many women I talk to say ‘I only line the bottom.’ And when I ask them why, they say because ‘It’s easier.’ It’s tragic; top liner is mandatory,” Kimberly Soane, director of artistry at Bobbi Brown, tells Elle. Because while applying liner on your lower lid is simpler than putting liner on your upper lid, if you’re skipping this crucial step, you could be adding years to your age. Instead, simply forgo putting eyeliner near your lower lash line; it can work to highlight dark circles, plus make your eyes appear smaller. For a high performance, smudge-proof look, reach for butter LONDON Wink Eye Pencil in Union Jack Black. When applying it to your upper lid, aim to make the line thicker towards the end, where maturing eyes can begin to droop.
- Beauty blunder #6: Mascara on the lower lash line. Despite what you might have been told, coating your lower lashes in mascara can actually work to accentuate dark, under eye circles and crow’s feet. Instead, apply LashFood Conditioning Drama Mascara in Black, which is formulated to lengthen and volumize. It also offers nourishing and anti-aging benefits to the upper lashes. “It will make the whites of your eyes look clearer and whiter,” says Linter. Further open up your eyes with Tweezerman ProCurl Lash Curler, which works to curl and shape each and every lash. “Curling your lashes is the easiest thing you can do to make your eyes look bigger – and therefore younger,” says Davis.
- Beauty blunder #7: Shadows that shimmer. Glitter shadow can make a flirty and fun statement. But as you mature, it’s best to forgo shimmering hues, which can settle into fine lines and wrinkles, and magnify the appearance of drooping skin on your eyelids. Instead, get a high-impact look with Pur Minerals Soul Mattes Eye Shadow Palette, which touts eight flattering hues to suit any occasion. Open and lift your eyes by strategically applying a dramatic, jewel-toned shade. “To create the illusion of a lifted eye, avoid heavy liner on the bottom lash and apply [the shadow] to the upper, outer corners of the eyes,” Shawn Towne, national educator for Jane Iredale, tells Prevention.
- Beauty blunder #8: Undefined brows. As you mature, your brows can become sparse, and left untouched, this process can add years to your age. But filling in your brows and giving your face a youthful lift can be a snap. To achieve full, natural-looking arches, reach for Anastasia Perfect Brow Pencil, which includes a soft, velvet-smooth pencil on one end, and a brow-perfecting brush on the other end. “Choose the color that best matches your brows and fill in really lightly so it’s barely there,” Nico Guilis, professional makeup artist, tells Elle. “The goal is to really have the most even brows, but try not to overly fill in the inside corners of the brows or make the end points too harsh,” she adds. Using your spooley brush, blend and soften any harsh lines, and set the look with Anastasia Clear Brow Gel, for a perfectly groomed brow all day long.
While perfecting your beauty routine can be challenging at any age, it can be particularly difficult as you mature. But just because you’re beginning to notice the appearance of fine lines, wrinkles and age spots, doesn’t mean you have to sacrifice your chic style – or your youthful glow. Using the easy to follow guide included here, you can easily determine what looks to go for and which ones to leave behind – for a luminous complexion that will leave people wondering how you’ve escaped the effects of Father Time.