Not yet a year since its initial launch, and beauty brand Beauty Pie is already expanding its line to include 10 (yes, 10!) new products — all in the skin-care family.
Beauty Pie, which launched just six months ago with the notion of upfront price transparency, sells products for exactly the price it costs to make them in the lab. For those who don’t know, this super popular new brand was created by Marcia Kilgore, who single-handedly founded two of the biggest beauty brands in the industry, Bliss and Soap & Glory, so we couldn’t be more excited to see that the color cosmetics company is officially adding skin care to its already lofty lineup.
“I love the ease that comes with total transparency, because the focus is then on doing the very best in product development, formulation, ingredient engineering and skin care, and bringing the best quality product to our customers — no budget barred,” Kilgore previously told Allure. “It all becomes really simple. It’s not about margins, it’s about marvel.”
There are two ways to buy Beauty Pie products: You can pay retail price for each product, which is notably competitive, or you can become a Beauty Pie member for $10 a month (plus the price of shipping), which allows you to shop all of the products you want for significantly — like, less than half — less the competitive prices.
Its new skin-care collection includes everyday staples along with a few once-weekly treatments, like cleanser, moisturizers, serums, masks, and an eye cream, and follows the same pricing transparency as the makeup collection before it. Our favorite from the new line? The cream-to-milk Double-Phase Daily Deep Rinse Off Cleanser, formulated with soothing ingredients baobab, meadowfoam seed oils, and aloe vera.
Beauty Pie’s skin-care line ranges from $5.21 to $13.11 for products when you’re a monthly member (or $30 to $130 per product without the membership) at beautypie.com.
More on skin-care launches to check out:
- The Soko Glam x CosRx Triple C Lightning Liquid Serum Is Back in Stock
- OILLE Is Taking Essential Oils in Skin Care to the Next Level
- The GlamGlow Sonic Blue Gravitymud Firming Treatment Will Give You Major Nostalgia